CEO Eric Schiffer of 99 Cents Only Stores is responsible for creating one of the most profitable global companies of today. MrSchiffer, joined the company during 1995 and his ability to both lead and motivate company employees has, no doubt, led to several promotions which ultimately resulted in his acquiring the ‘Top Job’. Undoubtedly, his managerial expertise and invaluable experience have earned him a fine reputation and, not surprisingly, he is held in very high esteem by colleagues and business associates alike.

The companies aim has always been to offer a range of products to the consumer which is not only affordable but affordable when families have very little money and may be experiencing financial difficulties. The company offers literally hundreds of inexpensive household products to their customers.

In addition to his impressive management credentials, Eric Schiffer of 99 Cents Only Stores was able to identify the need in the market place for affordable household products, which are often necessities, and supply what the consumer demands. Clearly, his vision and understanding of consumer need has greatly contributed not only to the success of the business, but also their dominant position in the market place. Every item in the store is inexpensive and customers know beforehand that by shopping there they will make great savings but still be able to afford the items that they need and want.

Many, many businesses will attempt to make the maximum amount of profits by ensuring that every item sold includes a maximum mark-up. Not surprisingly, higher prices paid for household items can lead to greater monthly spending by families, and this can be most distressing for families which are experiencing financial difficulties. Saving money on each item purchased can, obviously, help ease financial burdens for families. With this in mind, the company was able to offer goods to customers who may have been struggling financially, and who may not have been able to afford such goods had they shopped elsewhere. This business model has also, no doubt, contributed to the companies overall success.

MrSchiffer has also published “Emotionally Charged Learning” which has been described as inspirational by some of those who have read it. Eric Schiffer shares his wealth of experience in this book and covers a range of interesting topics, such as how to motivate staff. In addition, he also explores how to develop management and leadership skills. The book provides a mine of useful tips and information for any aspiring business person.